A refined brand identity for training and nutrition experts, balancing softness and strength with an earthy, neutral palette.
Mr & Mrs Bailey are a husband-and-wife team dedicated to helping people feel their best through personalised training and nutrition guidance. They needed a brand identity that felt approachable yet professional, warm yet disciplined.
The design direction draws from earthy tones and organic textures, creating a visual identity that mirrors their holistic philosophy. The wordmark pairs a classic serif with modern spacing, while the T&N monogram stamp adds a distinctive mark of quality.